where smart shoppers buy cars
Karma index de90ee6e5b012babec94e6e16de2a199aa6ff4292f2e72a24a4cf2633247a9bc

KarFarm is designed to streamline the process, add transparency and efficiency, developed out of perennial concerns associated with negotiations during car purchases.


KarFarm eliminates the need to spend hours in stressful negotiations at multiple dealerships and helps direct qualified leads towards relevant, reliable salespeople.

KarFarm Team

We are creative, results-oriented individuals who are passionate about the car industry.

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Taeyang Yoon

Founder & CEO

Taeyang, the former e-commerce director of Toyota, was becoming increasingly frustrated with the vehicle purchase process, so he enlisted the help from some top Silicon Valley talent to create a new marketplace platform that eliminates the inefficiencies of the typical 'dealership' experience.

Iraz 2ff2771052156cea81d14bd0171bc5ff0d5d4b35c6222c41e307640f9535f52e

Iraz Yurddaser

COO & Product Manager
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Rails Ninja

CTO
Meng 2ee466c604d4f82718398eed83f272deb8d1353a7d1f979b670eaf10abe20376

Meng Xie

UI/UX
Georgia2 8fcf57b6e3044dc0ecc013ad1f0707c0118bbe7e557bee8f4657585ee00ea9c1

Georgia Golfinopoulos

Dealer Support
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Ronald Chacon

Engineering
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Allison Marino

Engineering
Fan c059bdc9e91c40ed4cc97cab09ca065051952bb8ee31d4ab084e843f2f4e11d1

Fan Sun

Engineering
Cherry ae8599fb9014a2aa1fb8eda92a4d918c81d18dbbf2a47ccaebe9db6606290375

Cherry Cao

Engineering